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Summary
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Our ancestors have developed various
manipulations, inventions and forms of expression, from body language to word and letter, to communicate with others. The invention of letterpress printing in the 15th century made it possible for information to be disseminated more quickly and broadly. Thus now, since the birth of telecommunication technology such as telephone and television, we receive vast amounts of information in its real time. These days, it is possible on an individual level to record, edit and transmit information by using video/audio devices, computers, the Internet and so forth. However, the one-way transmission controlled by the media for the sake of market expansion is what we are predominantly surrounded by in our modern lives. Is this kind of so-called mass media trend narrowing the function of the “media”, which is the primal communication tool of humans? In the relationship between the individual and media, one can see the diverse and flexible states that are not bound by purpose. Within these states, there may be information with an artistry or universalism that remains eternal. Our organization pays great heed to “the representation addressed by the individual”, a technique which utilizes video or sound and which has shown a dramatic development in recent years. Since these representations do not convey tangible messages or stories, they are often not accepted by already existing media such as T.V., movie, theatre and so on. Consequently, there are in a difficult situation to succeed in business. Yet, this should not mean there is no value for “the representation addressed by the individual”. We consider whether these representations will attain social value and whether individuals will rediscover their ability to freely communicate. Thus, our organization provides activities that act as a conduit for the organic flow of research, experiment, development and practice by exploring and reviewing issues presented via media. |
