||Our ancestors have developed various
manipulations, inventions and forms of
expression, from body language to word and letter, to communicate
The invention of letterpress printing in the 15th century made it
information to be disseminated more quickly and broadly. Thus now,
birth of telecommunication technology such as telephone and television,
receive vast amounts of information in its real time. These days,
it is possible on
an individual level to record, edit and transmit information by using
devices, computers, the Internet and so forth.
However, the one-way transmission controlled by the media for the
market expansion is what we are predominantly surrounded by in our
lives. Is this kind of so-called mass media trend narrowing the function
ügmediaüh, which is the primal communication tool of humans? In the
between the individual and media, one can see the diverse and flexible
that are not bound by purpose. Within these states, there may be information
with an artistry or universalism that remains eternal.
Our organization pays great heed to ügthe representation addressed
individualüh, a technique which utilizes video or sound and which has
dramatic development in recent years. Since these representations
convey tangible messages or stories, they are often not accepted by
existing media such as T.V., movie, theatre and so on. Consequently,
in a difficult situation to succeed in business. Yet, this should
not mean there is
no value for ügthe representation addressed by the individualüh.
We consider whether these representations will attain social value
whether individuals will rediscover their ability to freely communicate.
organization provides activities that act as a conduit for the organic
research, experiment, development and practice by exploring and reviewing
issues presented via media.